Microsoft is set to launch its own news operation later this month when the new MSN website goes live ahead of its Windows 8 software.
Microsoft Corp., the world’s largest software company is about to make a “big, multi-million dollar investment” as part of the all new MSN website to create a “decent-sized media operation,” says Bob Visse, MSN Product Management Groups’ general manager.
MSN will be accumulating news content chiefly from sources like Reuters, NBC, Associated Press and also from its own set of journalists whom they will have employed.
The website is currently in the stage of being given a new look for the Microsoft’s new touch-based Windows 8 system and the IE 10. The current set date for their launch is fixed at October 26 and its said that this overhauled look will appeal to the tablet PC users.
This step, of creating its own news content shows that the company is growing its interest in this field. Just last month the hired an “ex CBS Corp exec to run a new studio creating original entertainment for the Xbox gaming console”, says Reuters.
According to the MSN blog, they claim that “the launch of Windows 8 and Internet Explorer 10 will change the way we use devices and the internet” because “it open up a new class of opportunities for us to re-imagine all of our products and services including MSN.”