GoPro Unveils its New Line

GoPro, The Half Moon Bay based company which excels in making action sports camera which are the most versatile and durable in today’s world has taken the wraps of its new line-up today in San Mateo, California, revealing the new HD Hero3 Camera.

GoPro cameraThe press release from the company states that the camera will be available in “White, Silver and Black editions” while “Each new edition retains the iconic look of the previous award winning HD HERO cameras but comes in at about half the size of its predecessors and has built-in Wi-Fi technology.”

There, the whole world is a better place now that WiFi is being featured in the very camera itself.

GoPro was founded back in 2003 and turned 10 years just last week. In the initial stages, the company was only making camera straps for surfers. Since 2009 they have sold 3 million cameras and this was a time when the company only had a handful of employees.

Nick Woodman, the founder of GoPro says “We started out helping surfers share their love of the ocean and now we’re the fastest growing camera company globally. What we’ve found is that the world is really full of all of these passionate people who want to capture and share their experiences.”

Regarding the new lineup, Woodman says that its three times as fast as photocapture and can do up to 12 MP for still photos with burst shots of 30 fps, “it’s actually almost too fast.” Also on the plus side is the improved sound recording. “It could handle motor sports with reduced noise, but we’ll admit that the HERO2 came up a little short when it came to capturing your latest guitar jam or people’s voices,” Woodman adds.

CrunchBase profiles the company as “the world’s leading activity image capture company. GoPro produces the HD HERO® line of wearable and gear-mountable cameras and accessories, making it easy for people to capture and share their lives’ most exciting moments in high definition. GoPro’s products are sold through specialty retailers in more than 50 countries and online”

With emerging channels like YouTube and Facebook, GoPro found a passionate community of supporters without needing to pay for mainstream marketing until later. Before they ever showed up in Best Buy stores, GoPro already had scores of dedicated surfing and racing customers.

They company has also upgraded all of its companion software on smartphones and tablets. GoPro’s apps can control the cameras, and preview and share content on the web.

Woodman says that smartphone is like a friend, “People are no longer buying traditional cameras because they’re looking for differentiated ways of capturing their life experiences proactively instead than reactively with their phones. These guys have actually helped us clear the landscape from a competitive point of view, freeing people’s minds and dollars to capture their active lifestyles.”

However, Woodman doesn’t want the company to stay confined to surfing, race car driving or base jumping. He sees GoPro as a way for people to share passionate, life experiences.

The White, Silver and Black editions are available for pre-order at and are shipping to specialty retailers around the world for $199.99, $299.99 and $399.99 respectively.

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