It involved, bigger images, and more related content on pins to keep you clicking. The redesign is being tried with a small group of users that can sign up to join, but everyone could get the new way to nest online if it’s popular.
Although the updates may be hard to spot for those who are not design enthusiasts, the aesthetic is easier on the eyes with a new gray gradient background behind all pins and the subtle changes will be an improvement for discovering new content on the site.
The new style gives Pinterest a cleaner look, and forcing users to view the categories whenever they move around the site could encourage more exploration.
Right now, the top of the site has a few navigation options but still requires users to click a drop-down arrow to see a full list of feed categories. The new design of Pinterest will embed the navigation into a button in the top right. Click it to pull up options like “Following Feed,” “Popular Pins” and “Every Pin,” as well as dozens of categories like “Outdoors” and “Men’s Fashion”.
When you click to open a pin in the standard version of Pinterest, you see an image stuffed between big white sidebars. Pinterest figured there’s a lot more that could be done with that space. In the redesign, the pinned image is larger and surrounded with helpful content. You’ll see bigger thumbnails of other things pinned to the same board, and now they’re on the right instead of at the bottom. This is especially helpful for tall images that would bury additional content several folds down.
Rather than trapping you on one board, Pinterest could now lead you on Wikipedia-style click quests where you surf the related links all across the site. Or, your Pinterest could provide Amazon-esque recommendations of what fellow users viewed later.
Overall, Pinterest writes that “we’ve tried to take your feedback into account.” Beyond the look, it notes “we also made some improvements behind the scenes that we hope will make things faster.” If you want to get early access to the design, you can fill out this form.
Expect a flurry of meta-pins of the new Pinterest design as more people gain access. Then I’ll probably pin those people pinning Pinterest until we get Pinception or a rift in the time-space continuum — whichever comes first.